“Shop”: TikTok’s weapon to dethrone Instagram

By Pierre-Nicolas Schwab • 25 september 2023

With the launch of the "Shop" tab, TikTok aims to compete with Instagram. This move is strategic, as TikTok needs more credibility in online advertising. By partnering with 200,000 merchants to launch this service, TikTok Shop aims to gain credibility and attract attention.

75% of backlinks come from translations [Research]

By Pierre-Nicolas Schwab • 22 september 2023

Find out in this research whether you should invest in translating your content to gain backlinks. Based on a website with a Domain Ranking (DR) of 58, we show that 3/4 of links are made to translated pages and that 72.7% of backlinks are in the same language as the source page.

Here is how we get 35% of our backlinks

By Pierre-Nicolas Schwab • 20 september 2023

In today's article, we present an exclusive analysis of our backlinks. Based on figures and statistics, our strategy yields 35% of our backlinks, up to 46% for websites with a Domain Ranking above 58.

Food innovation on the decline (-12.7%): Trends in 2024

By Pierre-Nicolas Schwab • 18 september 2023

The number of innovations in the food sector fell by 12.7% worldwide in 2022. In France, the decline is even more than 20%. In this article, we analyze the 2022 figures and look at food innovation trends for 2024.

Subscriptions: Increase +200% revenues thanks to automatic renewal

By Pierre-Nicolas Schwab • 15 september 2023

Research conducted in 2023 analyzes the effects of automatic subscription renewal. Customers who forget to renew their subscriptions increase retailers' revenues by 14% to over 200%.

92% of Michelin-starred restaurants require a credit card deposit

By Pierre-Nicolas Schwab • 13 september 2023

Asking for a credit card deposit in restaurants has become common practice when making reservations. In the research we've just carried out, 92% of Michelin-starred restaurants required it. We also found that the amounts requested vary widely, averaging 60% of the price of the most expensive menu. Find out all the results in this article and the restaurant's name that requires €2,000 prepayment per guest.

Advice on how to conduct a qualitative interview

By Pierre-Nicolas Schwab • 11 september 2023

In this article, you'll discover some key phrases for successful qualitative interviews. Learn how to break the ice by making your interviewee feel valued and how to follow up on their answers to deepen their response effectively. To end your interview on a high note, discover some original ways to obtain additional information before leaving.

Can X /Twitter regain advertisers’ trust?

By Pierre-Nicolas Schwab • 8 september 2023

Linda Yaccarino's appointment as head of Twitter marks a turning point, symbolized by the social network's name change (X). The new CEO's priority will be to restore advertisers' confidence. In France, 63.5% of advertisers have abandoned Twitter, whose revenues have fallen by 80%.

Electric vehicles: Too Many Variations in Charging Prices

By Pierre-Nicolas Schwab • 6 september 2023

Research into charging prices for electric vehicles via the Chargemap platform reveals incomprehensible differences between operators and countries. Differences of 1 to 9 are highlighted, as well as billing models that make driving in electric mode unprofitable in 32.6% of cases compared to gasoline.

Retailers believe in the benefits of in-store digital

By Pierre-Nicolas Schwab • 4 september 2023

A survey published in 2023 reveals retailers' expectations of in-store digital devices. For 89% of retailers, digital enhances the brand image. But do the expected benefits of in-store digital resist critical analysis? Read on to find out.

Boulebar: the café-restaurant champion of customer experience

By Pierre-Nicolas Schwab • 28 august 2023

Le Boulebar is a café-restaurant where you can play pétanque. The exceptional customer experience attracts crowds. Le Boulebar has opened 9 establishments in Sweden and Denmark, generating sales of €13.5m with 160 employees. A customer experience model we analyze in detail in this article.

Heatwave: what effects on development and Europe?

By Pierre-Nicolas Schwab • 21 august 2023

The economic impact of the heatwave has been estimated at 0.6 points of GDP. The effects vary from country to country, and Europe is particularly hard hit. This article also looks at possible solutions for companies and proposes a medium- and long-term analysis of the effects on regions affected by the heatwave. Dubai is an example of an area that has implemented strategies to remain competitive despite the heatwave.

In-store digital: customers want efficiency [Survey]

By Pierre-Nicolas Schwab • 14 august 2023

According to a survey published in 2023, consumer interest in in-store digital devices fell sharply in 2022. After continuous growth, thanks to Covid, most customers no longer see the point. This article will help you understand what's at stake in these changes and how they came about.

Leto automates GDPR compliance [podcast]

By Pierre-Nicolas Schwab • 7 july 2023

Recruitment by co-optation: state of the French market [survey]

By Pierre-Nicolas Schwab • 3 july 2023

Pay the true price for your coffee at Albert Heijn [Nudge Marketing]

By Pierre-Nicolas Schwab • 23 june 2023

Shoplifting : is the future of retail 100% phygital?

By Pierre-Nicolas Schwab • 21 june 2023

A charter for 100% chatGPT-free content

By Pierre-Nicolas Schwab • 16 june 2023

Market Research: is ChatGPT reliable?

By Pierre-Nicolas Schwab • 14 june 2023

ChatGPT plugins will revolutionize e-commerce

By Pierre-Nicolas Schwab • 12 june 2023

How to succeed in growth hacking? [podcast]

By Pierre-Nicolas Schwab • 9 june 2023

ChatGPT plugins: a disruption for online food retail?

By Pierre-Nicolas Schwab • 7 june 2023

What do Europeans truly think about their future pensions?

By Pierre-Nicolas Schwab • 5 june 2023

Alvo simplifies the transfer of companies [podcast]

By Pierre-Nicolas Schwab • 26 may 2023