Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
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Is crowdfunding the best option for your savings ?
By Pierre-Nicolas Schwab •
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The holiday period has arrived …
By Pierre-Nicolas Schwab •
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Some innovating ideas around customer satisfaction and loyalty
By Pierre-Nicolas Schwab •
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Do High-Tech startups deserve so much support? What about Low-Tech firms?
By Pierre-Nicolas Schwab •
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Innovation in the postal industry : the self-service trend
By Pierre-Nicolas Schwab •
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BSE Academy: first prize awarded to bugs’ food project
By Pierre-Nicolas Schwab •
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Mono-product marketing strategies: the exemple of l’Atelier de l’Eclair
By Pierre-Nicolas Schwab •
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Avoid biased results when measuring customer satisfaction
By Pierre-Nicolas Schwab •
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Will Boco revamp the food-served-over-the-counter sector?
By Pierre-Nicolas Schwab •
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How to decide on the location of a store when doing market research
By Pierre-Nicolas Schwab •
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How to use customers’ habits to increase customer loyalty
By Pierre-Nicolas Schwab •
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Abercrombie & Fitch accused to sell only to thin people: good or bad marketing strategy?
By Pierre-Nicolas Schwab •
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What you should know about (online) surveys and market research
By Pierre-Nicolas Schwab •
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“42” School: why Xavier Niel’s initiative may fail
By Pierre-Nicolas Schwab •
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Thank You Merci
By Pierre-Nicolas Schwab •
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50% of companies do not apologise when they respond to a complaint
By Pierre-Nicolas Schwab •
Research conducted on 226 companies showed that 50% did not apologize when dealing with a customer complaint. This is the opposite of good customer satisfaction practice.
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Is the future of online pure players in brick-and-mortar shops?
By Pierre-Nicolas Schwab •
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4 advices to remember when measuring customer satisfaction
By Pierre-Nicolas Schwab •
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Create a discipline to become more creative
By Pierre-Nicolas Schwab •
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Lessons learned on a Design Thinking session: DO’s and DON’T’s
By Pierre-Nicolas Schwab •
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Have supermarkets signed their own death warrant ?
By Pierre-Nicolas Schwab •
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Visit at Stella Cadente shop: well worth a design award
By Pierre-Nicolas Schwab •
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One Day One Idea : Aesop’s technique to get customers in the store
By Pierre-Nicolas Schwab •
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3 steps to align your online and offline experience with your global brand positioning
By Pierre-Nicolas Schwab •
