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RAGE 2015 study : customers more dissatisfied than ever with complaint handling
By Pierre-Nicolas Schwab •
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10 Parisian stores with a 3D-printed interactive window
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How a simple law can change market conditions
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4 retail problems that focus groups cannot solve
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How to handle qualitative market research in different countries / languages
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On the importance of data obsolescence
By Pierre-Nicolas Schwab •
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Heineken beer pump LeSub spotted in … Madrid
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How to increase satisfaction of call centers in 3 easy steps
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Clever store window : innovative, interactive and surprising
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Le Substore : Heineken opens its popup store in Paris
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High on frustration, low on satisfaction : call centers’ phone menus
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Unethical behavior : making money around terrorist attacks
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Big Data becomes Art at MoMa
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Can we measure satisfaction in our bodies ?
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Complaint handling in numbers : are customers really satisfied ?
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Market research : being customer centric is key
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Big Data: why couldn’t you sell your data?
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Wrong consumer behavior driven by bad design
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What is the future of radio?
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How radio consumption is changing among younger generations
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Volkswagen scandal : will customers really care?
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How to ruin customer satisfaction in one sentence
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Customer experience : wine estate “La Grange des Pères” uses sensory marketing
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Focus group vs. interview : what is best for your market research ?
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A new way to finance the growth of startups : bonds ! (Part 2)
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A new way to finance the growth of startups : bonds ! (Part 1)
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Facebook new patent for credit rating through social networks
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Probably the best business card ever created
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Not sure SnapChat will become a profitable business
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How to drive Generations Y and Z back to traditional media
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Shared Economy: the three radical changes of the last 30 years
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Ryanair: the best complaint letter ever sent + tips to get compensated
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Market research talent wanted : join our team !
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Big Data : Belgian website Realo displays social profile of neighborhood
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Service quality and satisfaction : when will real-estate agents change ?
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Retail: 4 mistakes that will make your customers leave your store