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Relationship marketing: advantages, advice, and examples [Guide 2023]
By Pierre-Nicolas Schwab •
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Growth marketing: definition and practical advice
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Trade marketing: advantages and strategic advice
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Likert scale: 3 marketing advantages and 6 concrete examples
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Christmas 2022: the trend towards savings [Survey]
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Astroturfing: definition and examples of opinion manipulation
By Pierre-Nicolas Schwab •
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Representative sample: criteria, size, pitfalls to avoid [Guide 2023]
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Trigger marketing: definition, advantages and strategy [Guide 2023]
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Qualitative research: definition, techniques, examples [Guide 2023].
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What is ambush marketing? Is it really worth it?
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What is cybersquatting, and how to protect against it?
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Marketing 4.0: origins, advantages and advice
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Activation marketing: definition, advice, and examples
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Streaming: the danger of price increases
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Wild posting: definition, analysis, examples [Guide 2022]
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Advocacy marketing: definition and examples
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Food: marketing in search of “free”
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Target marketing: definition, methods, examples [Guide 2022]
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Here are the 6 best affiliation platforms in 2022
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Balsamic vinegar in cocktails [new features SIAL 2022]
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Plant based meat: basic trends and increasing offers
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Market research questionnaire: examples and complete guide
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Conducting market research: 9 comparative methods for B2B
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Organic market: Europe has two speeds [Market research]
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No crisis for the luxury car market
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8 ideas for innovative packaging
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Le Bon Marché is 170 years old: how are department stores changing?
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Amazon Prime: complicated unsubscription in 7 steps … it’s done on purpose
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Shrinkflation: the new commercial strategy of brands to increase prices
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Succeed in your marketing mix, and follow Lego’s example!
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YouTube marketing: The 7 channels you must follow!
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Pedemontana: the worst user experience in the world
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Richard Mille RM UP-01: marketing analysis of a €1.86m watch
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E-commerce: will the crisis mark the end of free returns?
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Pricing: 6 techniques to influence consumers
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Communication strategy: the brilliant example of La Casa de Papel