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Customer satisfaction: an example of NPS misuse
By Pierre-Nicolas Schwab •
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Patrick Roger: stores and an exceptional customer experience
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Luxury watches for men: analysis of a market in full swing
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7 factors that influence the response rate of a telephone survey
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B2B telephone survey: budget, approach, difficulties, solutions
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Luxury product packaging: an incredible parallel market
By Pierre-Nicolas Schwab •
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This Heineken pop-up store is hidden in a fake supermarket
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Improve your focus groups with these 10 online tools
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Will responsible consumption resist inflation? [Analysis]
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6 rules to follow in choosing your commercial premises
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Royal Canin: its pop-up store is also used to carry out Market Research
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Consumption in 2022: statistics, trends, growth sectors
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The radical change in the profile of stock market investors [Research]
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Patrick Roger: his stores are irresistibly attractive to customers
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The secret of La Samaritaine to make its customers buy
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Visit the Giant flagship store: the future of supermarkets?
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Vuitton x Nike Air Force 1 by Virgil Abloh: a crazy sale at Sotheby’s
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Interview guide: examples, method, advice for its preparation
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B2B qualitative research: what compensation should be offered to respondents?
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New car market: analysis and origin of an unprecedented crisis
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Customer experience: key points and analysis [Guide 2022]
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5 disadvantages of the Net Promoter Score (NPS)
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Customer experience: 5 key moments to measure customer satisfaction
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4 reasons for Netflix to publish its ratings
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Qualitative interviews in B2B: what is the budget?
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Starbucks and Amazon Go, launch a joint store in New York
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Marketing mix: analysis of the cosmetics brand Lush
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Customer satisfaction: issues and challenges in the post-covid era
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For Axa, customer satisfaction is not a priority. And it’s no secret!
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The Organic Market: 2021, the year when everything went haywire.
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A visit to the most prominent Amazon Fresh in Washington
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online focus group: 5 pitfalls to avoid
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Lego store New-York: personalization and phygital on the agenda
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Social marketing: the example of food waste [Case study]
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Marketing Mix: example of analysis according to the 7Ps [automobile]
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Marketing Mix: example of analysis according to the 7Ps [watchmaking]