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Social Marketing: Definition, Implementation, Examples [Guide 2021]
By Pierre-Nicolas Schwab •
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Marketing Mix: example of analysis according to the 7Ps [fruit juice]
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Marketing Mix: definitions, analysis examples [Complete Guide 2023].
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3 techniques to make your online surveys more reliable
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Positioning in marketing: definition, challenges, examples [guide 2021].
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Marketing and advertising: 5 innovative uses of the QR code [Research]
By Pierre-Nicolas Schwab •
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Marketing internship: all you need to know to find one, topics, advice [Guide 2021]
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The Bacio Perugina has its own store in Perugia
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Customer experience: The Lavazza Museum, a place to be taken as an example
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Automotive market: differentiating in a 100% electric market
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8 examples of augmented reality for marketing
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Qualitative interviews: 7 approaches to recruiting respondents
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Customer service: the words used influence customer satisfaction [Research]
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NPS soon to be abandoned by 75% of businesses?
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LinkedIn: how to react to the 100 invitations per week limit?
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How many interviews should you conduct for your qualitative research?
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The interest of eye tracking in the retail sector [Guide 2021].
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LG’s failed differentiation strategy in 3 examples [Analysis]
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94% customer satisfaction rate at Axa … not very realistic
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Covid: The catering industry soon to be transformed by dark kitchens
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Wine: increase in purchases and domination of bag-in-box [Market research]
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What are the different types of focus groups?
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19 Crimes: a stroke of marketing genius … often poorly imitated
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Content marketing: stop making excuses!
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Bpost: what are the challenges facing the future CEO?
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Covid-19: why I have not ordered a take-away
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The phenomenon of “continuation cars” [Marketing analysis]
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Experiential marketing: definition, interest, and advice
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Guerrilla marketing: definition, types and examples
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Valentine’s Day Figures [Market Research]
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[Podcast] The end of third-party cookies is fast approaching
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Operational Marketing: definition, tools, performance measurement
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Customer satisfaction and paid customer service: a contradiction?
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The Trump Brand: dropped from all directions, but will it continue to sink?
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Customer experience: definition, measurement, analysis [Guide, 2021]
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Brexit: which impact on the roaming charges? [Study]