-
Lidl Sneakers: analysis of a marketing phenomenon
By Pierre-Nicolas Schwab •
-
Up until My Last Breath: Intermarché’s advertisement that annoys me
-
Market research in the EU: The 10 best data sources
-
Covid-19: Impact on the cultural sector [research]
-
How to effectively evaluate the user experience?
-
Market research in Spain: the 10 best data sources
By Pierre-Nicolas Schwab •
-
Remote focus groups: different methods to learn about
-
Market research in Italy: the 10 best data sources
-
Market research in the UK: the 10 best data sources
-
Qualitative research: 3 types of interview
-
Market research: shared electric scooters
-
Market research in Germany: the 10 best data sources
-
Quantitative research: rating scales
-
Market research: Bulk buying and zero waste market
-
Nudge: 3 tips from Nespresso to sell its most expensive machine
-
Market research in Luxemburg: the 10 best data sources
-
8 factors influencing customer loyalty after a complaint
-
Market research in Switzerland: the 10 best data sources
-
Market research in Belgium: the 10 best data sources
-
Market research in France: the 10 best sources of data
-
Rethinking the customer experience in museums with (Big) data
-
Satisfaction Surveys: How to Get Worthless Results
Mistakes can be made that will taint the validity of your satisfaction surveys. In this article, find out how a car dealership influences customers' scores and gets results that don't reflect reality.
-
What’s the impact of COVID by sector of activity?
-
How to turn a podcast into a business
-
COVID-19: the impact on the future of the media industry
-
The impact of coronavirus on qualitative market research methods
-
Market research on the market for organic products
-
Second-hand luxury market: statistics and analysis
-
Customer loyalty: 5 brands that create unforgettable customer experiences
-
25 million customers to satisfy per year: the mission of Veronique Vergeynst
-
[Podcast] The Secrets of Marketing for Tourism, with Elke Dens (2019 Marketeer of the Year)
-
Podcast: impact on SEO and traffic. Feedback after 3 months
-
Advertising: how to make your company more visible right from the start?
-
Marketing: this 10-year-old child will explain to you the concept of differentiation
-
Netflix: development and expansion outlook for 2020
-
[podcast] How this different restaurant became number one on TripAdvisor.