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Retail: a new ultra-precise method for choosing the location of your store
By Pierre-Nicolas Schwab •
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2025: the end of personalisation algorithms?
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Star Wars 9: Kinepolis transforms your cursor into a laser sword
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INPI data portal: free data for your market research
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#Gransharing: this Zalando popup store revisits the intergenerational link
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Retail: Levita’s levitation of objects in the shop window
By Pierre-Nicolas Schwab •
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You can shop at Sephora without being disturbed
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[Podcast] Effects of bad buzz on firm’s performance : a look back at the Bicky Burger case
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Personalising customer relations: how to gain trust and data?
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Study of the digital divide: who are those who do not have access to the Internet
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Ferrari, Lamborghini, … who are the firms which buy luxury cars in France?
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Market research in France: and what if you use ODIL?
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FMCG: consumers’ purchase behaviors are increasingly different
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To increase customer loyalty, Nespresso launches a subscription offer
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Pagani’s attention to details creates a unique customer experience
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Where can I find the statistical data for my market research?
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10 mistakes to avoid when drafting a quantitative questionnaire
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How to do market research for free?
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Gmail: a friend who wishes you well (but who will not let you go)
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Market research : how to study your market when going abroad?
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Market Research: how much does it cost?
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Market research: the evolution of credit card ownership in Europe
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Customer satisfaction: can it be measured based on facial emotions?
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Net Promoter Score (NPS) : to include in all satisfaction surveys or not?
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The secrets of conducting market research or how to ensure the success of your (future) business: Part 1
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The secrets of conducting market research or how to ensure the success of your (future) business: Part 2
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The secrets of conducting market research or how to ensure the success of your (future) business: Part 3
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Market research: changes for consultancy subsidies in Brussels
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Customer experience: This Lisbon store uses a magical recipe to make you buy
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World Packaging Organisation: our eye on the Awards
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Qualitative research: open-ended and closed-ended questions
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SEO 2019: A look at the fundamentals
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Ryanair: can provocation pay on the long-term?
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Audi e-tron : a track to test it at Munich airport
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Delhaize Fresh Atelier: analysis of a retail concept and new openings
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Tribute to Karl Lagerfeld, an outstanding artist and a marketing genius