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A study demonstrates the effect of design on customer loyalty
By Pierre-Nicolas Schwab •
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Market research: how to conduct a qualitative interview?
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[PODCAST] Future Trends in Advertising with Paul Lee (Deloitte)
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Is the younger generation digitally savvier than the old generation?
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How smartphones have changed our lives and enslaved us
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EMAC 2019: 5 research avenues for targeted advertising
By Pierre-Nicolas Schwab •
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EMAC conference 2019 : 5 marketing researches you need to know
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Market research: visualizing the shadow economy
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Hospitality: why it’s important to answer online customer reviews
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Marketing research: the 4 dimensions of online customer experience
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The effects of ad frequency and recency on click-through-rate (CTR)
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Marketing research : purchase drivers of luxury iconic products
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How do users behave when they can control the Spotify interface
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Mixed research methods for the analysis of recommendation algorithms
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Overview of RecSys 2018 at EBU conference on artificial intelligence
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Recommendation systems: a scientific investigation of user inaction
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We need to rethink how to study filter bubbles: here’s why
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Why recommendation algorithms need to include personality and emotions
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IBC 2018 in Amsterdam : the right place to detect trends in the broadcasting industry
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Facebook alert: users are massively desinstalling the app in the US
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Marketing research: the influence of privacy perception on customer loyalty
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Customer experience : finally a scientific scale to measure it
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Market research : the combined effect of music and light in the retail sector
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filter bubbles: scientific evidence that algorithms aren’t to be blamed
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30 days to read privacy policies: consent fatigue will make GDPR ineffective
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How to successfuly realize qualitative interviews in market research studies
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Face recognition algorithms are biases towards black people and women
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The history of media resistance : from printing to social media through TV and radio
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Market research combines Big Data and qualitative techniques .. 120 years ago
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If you are addicted to your social media, it’s because you suffer of FOMO
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Marketing research reveals free apps are bad for business
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Consumer behavior : why do we leave online reviews?
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Market research : evolution of food purchasing behaviors on the French market
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Airlines loyalty programs : different countries, different benefits
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Facebook doesn’t tell you really why you get targeted advertising
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Ugly vegetables look more natural and give stores a better image