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Even century-old firms die … because they don’t adapt
By Pierre-Nicolas Schwab •
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Mono-product marketing strategies: the exemple of l’Atelier de l’Eclair
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Abercrombie & Fitch accused to sell only to thin people: good or bad marketing strategy?
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Have supermarkets signed their own death warrant ?
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3 steps to align your online and offline experience with your global brand positioning
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Consultants, learn how to be flexible!
By Pierre-Nicolas Schwab •
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Affordable and efficient design strategies
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How design can help increase your revenues
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Examples of vertical integration and definitions
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Niche markets are sometimes larger than you expect. The case of Pedon.
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Do you want to do business or not?
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From ready-to-eat to ready-to-prepare, a new product experience
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What is the future of luxury brands in Asia?
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Lytro will fail and go bankrupt, unless …
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Is Germany an ecosystem for SMEs ?
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Drawing some parallels between Volkswagen and Swatch: two very similar strategies
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Low-cost and high-profits: business models reshaped
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Unicredit explicitly warns investors about national currencies reintroduction scenario
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Pay What You Want
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The coffee capsules war will not happen
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1855.com : how long can they survive?
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A PESTLE analysis may have helped the eco-construction sector
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Meet first the legal requirements first, then speak about customer service: the Mobistar case
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Is this what marketing in the wine industry looks like?
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What is the marketing positionning of Blancpain (Swatch group)
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Sara Lee vs. Nespresso : missed target
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Customer experience in Paris : « stratégie clients » trade show
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Aligning customer’s and firm’s perspective on quality
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The service-profit chain at work
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Customer experience: CEO’s passion is essential
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Customer-centricity lost : it’s all about industrial revolution
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Century 21 grows on industry inefficiencies
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It’s never too soon to prepare the sale of your company
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The energy drink market at SIAL 2010
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How does Air France – KLM deal with customer’s satisfaction?