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How to identify and get rid of unprofitable customers
By Pierre-Nicolas Schwab •
Not all customers are equally profitable. You need to identify which ones are making you lose money, and which are making you earn less. Here are 8 techniques to do just that, plus 5 pieces of advice on changing the situation to your advantage.
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Louis Vuitton window Displays: the most beautiful and their marketing role
This article presents several spectacular windows from the Louis Vuitton brand. They remind us that window displays are integral to this brand's marketing strategy.
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Vuitton x artists collaboration: works of art or luxury products?
Louis Vuitton is multiplying its collaborations with contemporary artists. Are Vuitton products becoming works of art in their own right? And how do these collaborations benefit the brand?
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Early retirement: what do the French think? [Survey 2023]
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Ryanair: 5 examples of provocative PR stunts
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Where are the lowest electricity prices in Europe?
By Pierre-Nicolas Schwab •
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Memory techniques: practical experience with my 12-year-old son
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Street marketing: an example to follow [Soap and the City]
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Banks and metaverse: examples, use cases, and perspectives
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Recruitment in the metaverse: examples and perspectives [Analysis].
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Writing an article using artificial intelligence: the top or a flop?
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Recycling and repairing: buoyant consumer trends
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SEO: 5 reasons not to have your work written by others
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Ukraine, energy, inflation: 6 short- and medium-term consequences
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Marketing products that cause a scandal: a good idea?
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How to expand at 30% per year for 20 years: Translated did it
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The Google store in Chelsea (New-York): experiential and different from Apple
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Blogging: my 5 sources of inspiration and my 5 favorite tools
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The Spada Gallery: an unusual artistic discovery in Rome
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The 4 most positive things I learned from the Covid crisis
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Content marketing: stop making excuses!
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Inbound marketing: why your traffic is not an indicator of success
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Digital transformation: concept, models, and examples
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PicRights + AFP: a well-established copyright trolling operation
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StopAmazon: a movement that lacks meaning
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50 astonishing statistics about France and the French [Study]
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Walking while working: my experience with a treadmill desk
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How to transform a 9m² office into a multifunctional space
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Market research in the Netherlands: the 10 best data sources
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Market research in Portugal: the 10 best data sources
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Comparison of pensions across the European Union by country
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Quantitative research: create and test an online questionnaire
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[Podcast] Analysis of the connected car insurance market
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Following in the footsteps of Lorenzo Lotto in the Marche region (Italy)
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Qualitative research on Chinese tourists undermines stereotypes
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Market research: Tax incentives for electric cars in Europe