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Every week, Pierre-Nicolas Schwab, his team and influential experts sharply analyze the latest developments in the field of market research, marketing, and new media.
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Will human customer service soon be a thing of the past?
By Pierre-Nicolas Schwab •
In this article, I explain why and how AI, particularly generative AI, will replace human presence in customer service. No customer service will be spared, not even in physical stores.
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SEO is dead, and Google killed it
By Pierre-Nicolas Schwab •
In this article, I explain why I think SEO is dead. Google's algorithm updates in September 2023 and March 2024 were masking a complete shift in strategy from quality results to commercial alliances. I'll illustrate my point with several real-life examples.
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Vivatech: tips for effective commercial prospecting
By Pierre-Nicolas Schwab •
In this article, I share my experience of 2 days spent at Vivatech canvassing for customers. I tried a hack that boosted my contact rate (from 10% to 50%).
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Customer complaints: ChatGPT responds better than humans
By Pierre-Nicolas Schwab •
In this article, I will tell you about market research that compares the quality of human responses to those of ChatGPT when managing customer complaints. The results then lead me to question the future of the human element in customer relations.
Il vaut mieux savoir tout chercher que chercher à tout savoir.