Articles filed under E-commerce
Free returns on the way out, despite their benefits
By Pierre-Nicolas Schwab •
Free returns are becoming the exception rather than the rule in e-commerce. Yet scientific research reveals that their impact on sales and customer loyalty is enormous.
E-commerce: 6 use cases for generative AI
Generative AI is revolutionizing many sectors. E-commerce is no exception. This article analyzes 6 real-life use cases, from the simplest (text content creation) to the most complicated (video avatars for online sales).
Product Information Management: ChatGPT changes the game
ChatGPT makes it easier to manage products in e-commerce. This is known as Product Information Management or PIM. ChatGPT makes it easier to create and enhance product descriptions. As our test shows, you can even use a photo to produce a product description.
E-commerce: worrying trends for 2023-2024
By Pierre-Nicolas Schwab •
The situation for e-commerce retailers is no longer as positive as it once was. The slowdown is noticeable but does not affect all sectors similarly. In this article, we propose a summary of the latest e-commerce statistics. We also draw a parallel with a survey of e-commerce bosses.
B2B2C: its 5 main advantages and 5 concrete examples
By Pierre-Nicolas Schwab •
Le Styliste: the conversational assistant who advises you in your shopping
By Pierre-Nicolas Schwab •
This startup may have needed a market research before going live
By Pierre-Nicolas Schwab •
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Everything will be purchased online: only those offline businesses will survive
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Online market research reveals the #1 factor to reduce showrooming
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Zalando free-returns policy drives customer loyalty up
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Walmart wants to deliver you IN your home
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DHL, Amazon and Audi partner to revolution the supply chain
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