Articles filed under FMCG
Easter chocolates: tradition threatened by inflation?
By Pierre-Nicolas Schwab •
In this article, I examine the dynamics of the Easter chocolate market. This tradition is well established in Europe but is subject to significant inflationary pressures. However, the figures for recent years show that it is strong enough to resist.
Food: 2 examples of co-branding with luxury brands
SIAL was the opportunity to discover several products using the marketing technique of co-branding to differentiate themselves. Discover in this article the brands Galateo & Friends (and its partnership with Swarovski) and Di Martino (and its partnership with Dolce & Gabbana).
Consumers willing to pay 16% more for eco-friendly packaging
Ricola: a pop-up store to celebrate the rebranding
By Pierre-Nicolas Schwab •
The contribution of a pop-up store to the marketing strategy [Analysis]
By Pierre-Nicolas Schwab •
![Illustration of our post "The contribution of a pop-up store to the marketing strategy [Analysis]"](https://dev.intotheminds.com/app/uploads/popup-store-pulco-paris-13.jpg)
Omie: a brand that advocates total price transparency
By Pierre-Nicolas Schwab •
19 Crimes: a stroke of marketing genius … often poorly imitated
By Pierre-Nicolas Schwab •
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Jérôme Grimonpon, a French chocolate specialist, is an entrepreneur like no other
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FMCG: consumers’ purchase behaviors are increasingly different
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Market research at SIAL Paris 2018. Trend #4: Clean Food
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Market research at SIAL Paris 2018. Trend #3: Veggie alternatives
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Market research at SIAL Paris 2018. Trend #2: Easy Snacking
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