Articles filed under Luxury
Luxury: Beyond Products, the InRealLife experience
By Pierre-Nicolas Schwab •
This article analyzes the experiential trend in the luxury sector with a series of concrete marketing actions.
How F.P. Journe created a new service without market research
In this article, you'll discover the example of a watch brand that launched a new service based on a customer's request. The CEO's intuition paid off, but it's important to remember that this is the exception. Here's how to get the best out of your customers' ideas and assessments.
Vuitton x artists collaboration: works of art or luxury products?
Louis Vuitton is multiplying its collaborations with contemporary artists. Are Vuitton products becoming works of art in their own right? And how do these collaborations benefit the brand?
ChatGPT and Midjourney Invent the future Louis Vuitton bags
By Pierre-Nicolas Schwab •
Richard Mille RM UP-01: marketing analysis of a €1.86m watch
By Pierre-Nicolas Schwab •
Patek Philippe Nautilus: how have prices changed in 4 years?
By Pierre-Nicolas Schwab •
Investing in the metaverse: 3 reasons to get started [Analysis]
By Pierre-Nicolas Schwab •
![Illustration of our post "Investing in the metaverse: 3 reasons to get started [Analysis]"](https://dev.intotheminds.com/app/uploads/investment-metaverse-investir.jpg)
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Patrick Roger: his stores are irresistibly attractive to customers
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Vuitton x Nike Air Force 1 by Virgil Abloh: a crazy sale at Sotheby’s
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Blockchain use in luxury watchmaking
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Why the giants of the luxury sector are joining forces in the Aura Blockchain [Analysis]
![Illustration of our post "Why the giants of the luxury sector are joining forces in the Aura Blockchain [Analysis]"](https://dev.intotheminds.com/app/uploads/blockchain-120x90.jpg)
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The phenomenon of “continuation cars” [Marketing analysis]
![Illustration of our post "The phenomenon of “continuation cars” [Marketing analysis]"](https://dev.intotheminds.com/app/uploads/aston-martin-db5-goldfinger-continuation-car-120x90.jpg)
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