Articles filed under Market research
Lead generation beware of the backlash
By Pierre-Nicolas Schwab •
I've tried out the services of "lead sellers" and wasn't convinced. They're at best ineffective, at worst dangerous for your reputation. I explain everything in this article.
Streak CRM: honest feedback after 3 months of use
I spent 3 months assessing the free version of Streak CRM in a B2B context. This article analyzes the advantages, disadvantages, and explains why I chose an alternative.
Easter chocolates: tradition threatened by inflation?
In this article, I examine the dynamics of the Easter chocolate market. This tradition is well established in Europe but is subject to significant inflationary pressures. However, the figures for recent years show that it is strong enough to resist.
Eye-tracking and virtual reality: advantages and case studies
By Pierre-Nicolas Schwab •
In this article, we present a brand-new technology that IntoTheMinds proposes exclusively to its customers. This is eye-tracking integrated into a virtual reality headset for market research purposes. This article explains how this recent technology works, its advantages, and case studies.
How to identify and get rid of unprofitable customers
By Pierre-Nicolas Schwab •
Not all customers are equally profitable. You need to identify which ones are making you lose money, and which are making you earn less. Here are 8 techniques to do just that, plus 5 pieces of advice on changing the situation to your advantage.
How F.P. Journe created a new service without market research
By Pierre-Nicolas Schwab •
In this article, you'll discover the example of a watch brand that launched a new service based on a customer's request. The CEO's intuition paid off, but it's important to remember that this is the exception. Here's how to get the best out of your customers' ideas and assessments.
Recruitment by co-optation: state of the French market [survey]
By Pierre-Nicolas Schwab •
![Illustration of our post "Recruitment by co-optation: state of the French market [survey]"](https://dev.intotheminds.com/app/uploads/shutterstock_2070689711-scaled-e1688048891453-1024x431.webp)
![Illustration of our post "Lead generation: company practices in 2023 [Research]"](https://dev.intotheminds.com/app/uploads/marketing-megaphone-banner-120x90.jpg)