Articles filed under Market research methodology
Opinion surveys: beware of these 4 types of statistical error
By Pierre-Nicolas Schwab •
In this article, I discuss in simple terms the 4 types of statistical errors that can occur, singly or in combination, when conducting a survey. I give you practical advice on how to avoid them.
Data visualization: 6 bad examples analyzed
In this article, I dissect 6 examples of data visualizations (DataViz) that have more or less serious errors.
Amazon MTurk: advice for successful research
In this article, you'll find all my advice on how to use Amazon MTurk. This platform simplifies access for respondents, but there are several pitfalls to avoid.
Surveys: what is a good measure ?
By Pierre-Nicolas Schwab •
In this article, I explain the concept of "good measurement" in quantitative survey research. I discuss the 4 characteristics that make for good-quality measurement.
6 Qualitative Data Coding Techniques
By Pierre-Nicolas Schwab •
In this article, you'll find a comparison of 6 coding techniques for qualitative data (interviews, focus groups). Each technique's advantages and disadvantages are presented so you can make the best choice.
How to identify and get rid of unprofitable customers
By Pierre-Nicolas Schwab •
Not all customers are equally profitable. You need to identify which ones are making you lose money, and which are making you earn less. Here are 8 techniques to do just that, plus 5 pieces of advice on changing the situation to your advantage.
Using the diary in market research
By Pierre-Nicolas Schwab •
In this article, we examine the diary as a qualitative method. Following a few practical examples, we explain the advantages and disadvantages.
