Articles filed under Social media
LinkedIn remains under-used by marketing managers [Research]
By Pierre-Nicolas Schwab •
In this research, I examined the LinkedIn activity of 520 marketing managers. These professionals need to make more use of this social network. I've included all the statistics in this research.
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Growth managers don’t post enough on LinkedIn
In this exclusive research, you will discover that growth managers in B2B companies are inactive on LinkedIn. The figures are startling. This is detrimental to their ability to generate leads.
Research reveals YouTube’s most secret stats
If you want to know everything there is to know about YouTube stats, this is the article for you. Research from 2023 takes an innovative technical approach to the most secret of YouTube stats.
LinkedIn invitations: how to encourage more personalization
By Pierre-Nicolas Schwab •
A better design of the LinkedIn connection request would increase the personalization rate of invitation messages. Currently, 87% of connection requests are not personalized.
The 3 reasons pushing our society towards decivilization
By Pierre-Nicolas Schwab •
Many people feel that our societies are in the process of decivilization, i.e., that their rules of operation are failing. This is reflected in an increase in violence and incivilities. But is this true? In this article, you'll discover some edifying figures and learn more about the 3 causes of this decivilization.
“Shop”: TikTok’s weapon to dethrone Instagram
By Pierre-Nicolas Schwab •
With the launch of the "Shop" tab, TikTok aims to compete with Instagram. This move is strategic, as TikTok needs more credibility in online advertising. By partnering with 200,000 merchants to launch this service, TikTok Shop aims to gain credibility and attract attention.
Can X /Twitter regain advertisers’ trust?
By Pierre-Nicolas Schwab •
Linda Yaccarino's appointment as head of Twitter marks a turning point, symbolized by the social network's name change (X). The new CEO's priority will be to restore advertisers' confidence. In France, 63.5% of advertisers have abandoned Twitter, whose revenues have fallen by 80%.
